About Us

Find your Hidden Strength

A message from our Founder, Linsey Lunny.

I believe this is my purpose—every challenge I’ve faced has led me to create The Hidden Strength Foundation.

As a teenager, I was diagnosed with anorexia at 17. Recovery was tough, filled with ups and downs. My struggles taught me one thing: no one should face mental health challenges alone. This became even clearer when I became a parent.

Young people today need to be heard and supported in ways that truly resonate. The Hidden Strength Foundation exists to listen, inspire change, and help young people find their voice. We provide tools to empower them, uncover their hidden strengths, and become heroes in their own stories.

Mental health support should be barrier-free—no long waits, no high costs. With your help, we can make that a reality and create a future where every young person feels seen, heard, and supported.

Linsey x

Linsey Lunny

Founder & CEO

Linsey started her first business in 2005 in children’s nurseries and preschools. Linsey sold the business in 2017 to a Private Equity firm. Having had her own mental health struggles she wanted to create something relevant that doesn’t just talk at young people, but understands the world they live in.

Amy Hubbuck

Head of Mental Health and Wellbeing

Amy combines an extensive academic background with a wealth of practical experience across the UK and Europe focussing on the importance of mental health awareness and education. Using lived experience as a driving force, Amy oversees the development and implementation of accessible person-centred resources, supporting our team of professionals working on the app, as well as championing a new wave of mental health support through a holistic-social model.

Benedicte Ross

Head of Operations

Benedicte has extensive experience in marketing and leadership across various industries. With a keen eye for detail and a passion for efficiency, Benedicte ensures everything runs smoothly behind the scenes. Dedicated to creating impactful strategies and fostering collaboration, Benedicte plays a key role in driving the foundation forward while always keeping the bigger picture in mind.

Tottie Dalton

Head of Partnerships

Tottie is a passionate and supportive collaborator who loves helping people build self-confidence. With 25 years of experience across different industries, from start-ups to well-known brands, Tottie has worked with various teams to bring ideas to life. “I believe in the power of connection, kindness, and creating spaces where everyone feels valued and heard”

Chris Owen-Smith

Chief Technology Officer

Chris was founder and CEO of Trigger Software, later acquired by SAS Global Communications. Chris founded Procedure with a core mission to focus all his expertise and passion into products that can make a significant difference to people’s lives. Previous, ground breaking, projects include the ecommerce platform for Superdry PLC, complex trading platforms in the utilities sector (GE, British Energy, National Grid), and systems that over 300 hospitals in the UK (NHS, Nuffield Health, BMI Healthcare, Spire Healthcare) rely on every day to deliver critical services for patients.

Jai Taylor

Digital Marketing Advisor

With a diverse background in design, marketing, software development, and sports engagement. Previously having worked closely with renowned organisations like the England Cricket Board and the victorious England Rugby team, catering to the well-being of high-level athletes. He has since ran a successful digital design and marketing agency spanning 17 years. As an FA qualified coach he actively nurtures two teams, prioritising the safeguarding and mental health of young adults.